For a long time, Paris was the plan.
It made sense on paper.
Fashion capital. Creative energy. The city that shaped so much of what I thought I knew about this industry.
But life has a way of offering you something better than the plan you had.
Dubai was not what I expected to choose.
And then, it chose me — and everything shifted.
Not because Dubai is more glamorous,
But because it asked something different of me.
It asked me to build from a different foundation.
To think about fashion, about business, about what I actually wanted to create — without the weight of expectation that comes with a city that already has a very clear idea of what fashion should look like.
Paris is extraordinary.
And this week, as the industry gathers there for Haute Couture Autumn/Winter 2026, the pull of that city is impossible to ignore.
But home, right now, is Dubai.
And I think I needed to go somewhere unexpected to understand what I was actually building.
If you have ever chosen the city that surprised you over the one that made sense —
I would love to hear about it.
